How to Plan a Multi-Platform Rollout
My Clipse Album Rollout Breakdown
CEOs, I am not a hiphop head. BUTTTT I am a person who is ALWAYS on the lookout for great marketing. I always tell you that some of the BEST marketing for you to learn from ( for free ) is 1. the presidential campaign in the US, 2. huge movie rollouts and 3. album rollouts. These days, everyone is lazy and wants to simply go viral, so seeing an old school, very intentional ( leave nothing to chance ) marketing of a project as an independent group-was refreshing.
Independent artist-meaning they are the investors, they are the small business owner, in essence, they are the same as you when you self-publish your book, launch your own events, or products.
Some of the things that interested me the most was:
most of the tools that they used to market their album-WERE FREE, and we have access to these same tools
the organization of the media drops shows great planning but again can be done by a small or one person ( with help from a VA ) business
Ok, ladies, this breakdown is on Canva and if something REALLY big happens ( they are under 20 days into the marketing ) I will add it to this document!
Dig in!